Toward Zero Death

The goal of the Toward Zero Deaths program is to reduce not just crashes, but total road injuries and fatalities. Fast, efficient Emergency Medical Services are critical to reducing fatalities and serious injuries whenever a crash does occur.

AAA is happy to launch the second consecutive year of “I Got Caught” teens/seat belts positive reinforcement campaign. Once again we have free music download cards (with a new vendor and easier process than last year), Wendy’s free food coupons and Nickelodeon Universe free ride tickets. These rewards are intended to be used with seat belt campaigns conducted by law enforcement in conjunction with high school events such as seat belt challenges (not to be used in traffic stops).

Last year, more than 85 law enforcement agencies across Minnesota participated and we hope to grow the program even further. Attached for your use is a one page flyer describing the program as well as the two TV spots that will air on KSTC-TV this Spring during prom and graduation season. Feel free to post these materials on your web site, use them on your government access channels, or share them in other ways with your community members. To participate in this program or have any questions answered, please feel to contact Lee Glamm at 952-707-4971 or lee.glamm@mn-ia.aaa.com

Thank you in advance for partnering with AAA to enhance roadway safety for Minnesota teens.